I HELp SMALL Businesses IN Slc
go from messy first drafts to strategic marketing systems that convert.
Current & Previous Clients
Sorted By Lexi
Project: Professional home-organization business in South Jordan, UT.
My Role: Built brand strategy and competitive analysis, focusing on differentiation through messaging and website positioning.
Deliverables: Website copy framework (“Hi, I’m Lexi. I organize places so people can breathe again.”), competitive benchmarking, BetterHelp-style intake flow idea.
Impact: Clarified Lexi’s positioning as approachable yet professional, helping her connect to overwhelmed families and grow awareness in her local market.
Skills: Brand positioning, UX writing, competitive research, empathy-based messaging.
Black Pines
Project: A transitional living program helping young adults build independence.
My Role: Developed monthly marketing and communications reports, building narratives around progress for families and stakeholders.
Deliverables: Highlight sheets (like August’s), structured around pillars (routine, employment, health).
Impact: Improved clarity and trust in the program’s approach, creating a repeatable communications system that made resident progress tangible.
Skills: Storytelling, professional reporting, framing complex development goals into simple messages.
Jenna Kate Life Organized
Project: Planner and organizational tool brand focused on busy families.
My Role: Competitive research and UX analysis, studying product-market positioning alongside Sorted by Lexi and other organizational brands.
Deliverables: Competitive portfolio comparisons, value proposition mapping, website/social analysis.
Impact: Identified strengths (magnetic planners as “new brain” for families) and gaps, informing Jenna Kate could differentiate.
Skills: Competitive analysis, STP framework application, identifying messaging opportunities.
Gaia’s Italian Kitchen
Project: A home-based Italian cooking studio offering classes, community, and a cookbook in progress.
My Role: Marketing strategist and content creator — developed campaigns for enrollment, designed community-driven growth loops, and built influencer outreach templates.
Deliverables: Social media campaigns, influencer outreach scripts, cookbook brand POV (“Community, Family Bonding, Simple Ingredients, Peasant Food”), enrollment emails, and visual mockups.
Impact: Increased class sign-ups through structured campaigns, positioned Gaia’s as a unique community-driven cooking experience.
Skills: Social media strategy, influencer marketing, brand voice development, content design.
5-Step “System‑Architecture Process”
Diagnose → Map → Build → Measure → Iterate
It isn’t a guess. It’s a system. If it doesn’t pay for itself, we don’t keep it.
Inspired by the Lean Launchpad and the scientific method, this process is more than just a checklist — it’s a theory-backed system under constant field testing.
Every step connects to a single goal:
Test. Measure. Validate. Repeat.
We don’t launch funnels based on vibes. We stress-test assumptions, close the loop between ideas and outcomes, and iterate until the strategy actually matches what real customers do.
Strong theory is the backbone.
But it doesn’t earn its keep until it delivers results.
